Why I do this
Two words: my wife and my mother.
Both of them had thyroid problems that went undiagnosed for years. And both of them kept having symptoms after they finally got the "standard" treatment from endocrinologists.
My wife had low T3 syndrome and thyroid resistance. My mom had Hashimoto's with flares that no dose of medication seemed to settle. I couldn't watch them keep suffering, so I set out to fix it myself.
Was it quick? No. I made mistakes along the way, including one with iodine and NDT that flared my mom's antibodies. But I learned, and what I learned became the foundation of everything I've made since.
I'd already had my own wake up call in residency. Constant stress, no sleep, and a diet of sugar and energy drinks left me with gut problems, weekly migraines, and the kind of fatigue that follows you all day. A mentor helped me see what my training had taught me to dismiss, and fixing it changed the direction of my career. I chose functional medicine over a traditional specialty and opened my own practice.
Then I closed it.
Not because it didn't work. It worked well. But a one on one practice caps the number of people you can help at a few thousand over a lifetime, and there are millions of thyroid patients who need better information than they're getting. So I voluntarily retired my Arizona medical license and put 100% of my time into research, education, and making the products I couldn't buy for my own family.
Today that's 600+ articles, 700+ videos, 388 podcast episodes, 49 free tools, 3 white papers, and a line of supplements and devices used by over 100,000 thyroid patients.
My goal is 1 million.